The internet is the perfect place to grow your business as a coach or consultant in
almost any field. The web gives you an opportunity to display your expertise in a variety
of formats including writing, audio clips, or videos. All of these methods give you the
opportunity to reach a global audience full of thousands of potential new clients. In
return they all get a chance to “try out” your coaching or consultant style and level of
expertise before they commit to a long term and possibly expensive contract.
Here are 5 ways that you can grow your business online as a coach or consultant:
1. Free or paid newsletters – A newsletter is a great way to introduce yourself to
subscribers and give them helpful tips, information and strategies. You can even
offer two subscription levels – a free subscription available to anyone and a paid
model where you can give more thorough information to paid subscribers.
2. Articles – As a coach you can write articles that give specific information about
the subjects or topics that interest your niche. Articles provide a quick way for
readers to learn more about your way of thinking and develop the level of trust
that you’ll need to gain new customers.
3. Ebooks – A further step from articles and special reports would be ebooks. This
could allow you to go into more detail about what you offer as a coach or
consultant. Ebooks can be very resourceful because they save time so that you
don’t have to repeatedly go over the same information with multiple clients. For
instance, if you are a marriage and relationship consultant there are some topics
that are universal to all marriages. Instead of constantly saying the same thing to
each couple that you consult you can refer them to your ebook. At the same time
you’ll generate a new income stream.
4. Audio and Video Samples – Audios samples offer a good way to give
instructions on certain topics and allow listeners to hear you and begin to bond
with you is with the use of audio. These audio samples may include interviews,
tips, podcasts or radio shows. Coaches that teach physical skills you may want to
use videos to demonstrate the proper way to complete certain tasks. For
example, it’s much easier to teach someone how to paint a picture rather than
write the instructions in am article or ebook. The visual aspect of some skills is
very important to learning and video is a better format to present this type of
training.
5. Teleseminars – One of the most popular marketing tools of coaches and
consultants is the use of teleseminars. In as little as 45 minutes or less you can
take a prospect from being completely unfamiliar with your product or service to
someone who is totally convince that they MUST have you as a coach in order to
survive. Teleseminars allow potential clients to learn all of the benefits of your
service while investing nothing more than their time and attention.
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